Principles of Business Marketing
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Week 1 |
Week 2 |
Week 3 |
Week 4 |
Week 5 |
Week 6 |
Week 7 |
Week 8 |
Week 9 |
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Third Quarter |
Exploring the Core Concepts of Business and Marketing
- BUS 6116.018, .021, .022, .025 (See attached competency list) |
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Making Consumer Choices
- BUS 6116.036, .042, .043, .048, .051, .052, .053 (See attached competency list) |
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Identifying the Scope of Management
- BUS 6116.018, .019, .020, .021, .022, .024, .025 (See attached competency list) |
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Developing Employability Skills
- BUS 6116.056, .057, 060, .064, .066 (See attached competency list) |
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Implementing Virginia’s CTE Course Requirements
- BUS 6116.001, .002, .003 (See attached competency list) |
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Participating in the Student Organization (FBLA)
- BUS 6116.004, .005, .006 (See attached competency list) |
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Chapter 1
The Word of Marketing
- Terms/Questions
- Internet Activities
- Critical Thinking Activities
- Super Bowl Advertisements |
Chapter 2
Meet Customer Needs
- Terms/Questions
- Internet Activities
- Critical Thinking Activities
- Product #1 |
Chapter 3
Plan Products & Services
- Terms/Questions
- Internet Activities
- Critical Thinking Activities
- Product #2 |
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Week 1 |
Week 2 |
Week 3 |
Week 4 |
Week 5 |
Week 6 |
Week 7 |
Week 8 |
Week 9 |
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Fourth Quarter |
Understanding the Role of Economic in a Global Economy
- BUS 6116.007, 008, .009, .010,.011, .012 (See attached competency list) |
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Developing Communication and Interpersonal Skills
- BUS 6116.029, .032, .033, .035 (See attached competency list) |
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Enhancing Career Exploration and Employability Skills
- BUS 6116.057, .060, .064, .066 (See attached competency list) |
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Implementing Virginia’s CTE Course Requirements
- BUS 6116.001, .002, .003 (See attached competency list) |
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Participating in the Student Organization (FBLA)
- BUS 6116.004, .005, .006 (See attached competency list) |
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Chapter 4
Distribution & Global Marketing
- Terms/Questions
- Internet Activities
- Critical Thinking Activities
- Product #3
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Chapter 5
Price Setting
- Terms/Questions
- Internet Activities
- Critical Thinking Activities
- Product #4
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Chapter 6
Promotion
- Terms/Questions
- Internet Activities
- Critical Thinking Activities
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- Product Analysis Research Paper
- Final Exam |
*Fourth Quarter – Time must be adjusted to fit SOL schedule.
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